When 2008 is all said and done, the auto industry will have marked one of its worst years in decades. A slowing economy, high gas prices, and fickle consumers will be among the top reasons cited for the tough year, though the latter reason may not be fully explained. After all, if the economy stinks and gas prices are high, why wouldn’t consumers avoid big cars, trucks, and SUVs?
Now that gas prices have dropped - at least temporarily - consumers are once again flocking to the pick up truck market, making the Ford F-Series and Chevrolet Silverado the two top selling vehicles for October 2007, a position they regularly held month in and month out for years. Yes, pick up trucks are back, but maybe not for the reasons that… Continue reading

